From It's Nice That.
A new book shows Milton Glaser’s impact in the 60s and 70s, from psychedelia and beyond.
Hundreds of Glaser’s works, unseen since their original publication, feature in print once more to show the legendary designer’s portfolio before and after I ❤ NY.
A total of 1,100 images feature in Milton Glaser: Pop, the latest publication from Monacelli (Phaidon).
We begin at the early years of Push Pin Studios, the design and illustration studio co-founded by Glaser.
By showing the gamut of Glaser’s work in the 60s and 70s, we also see his impact on the psychedelic style and on a generation of visual art.
A release references how Glaser’s advanced “collage-like arrays, with one foot in classical traditions and the other in cartoon-like illustration”, were taken as hallmarks of the psychedelic style.
This impact is highlighted in the cover image, which also appeared across a jacket for the first US edition of Tom Wolfe’s 1968 The Electric Kool-Aid Acid Test, following Ken Kesey and others’ experiences with LSD fuelled parties.
The book also demonstrates how Glaser blended graphic and illustrative approaches, integrating hand-lettered type into more pictorial depictions.
A Time magazine cover, Barry Miles album cover and Michelangelo Antonioni film poster are among some of the works featured.
Summarising the impact of Glaser across this period and beyond, the Monacelli release explains:
“Across thousands of works across all print media, he invented a graphic language of bright, flat colour in drawings and collages, imbued with his customary wit.
In steering away from the sentimentally realistic clichés of the Saturday Evening Post era, and instead creating visual forms that appealed to a new, highly aware audience of mass-media and product consumers, he shaped a popular visual vocabulary to represent a generation, and for culture at large to emulate and liberally sample from.”Quoting Gloria Steinem, the release concludes: “From books, record covers, and magazines to I ❤ NY, [Glaser] moved design from the elite to the universal.”
Milton Glaser: Pop
Steven Heller, Mirko Ilić, Beth Kleber