Saturday, May 31, 2014

Lego Versions of Famous Artworks

David Griner in Adweek.

Late last year, Italian designer Marco Sodano received global praise for his creative pixelation of famous paintings remade with Legos. At the time, he said he wanted to convey "the belief that every child with Lego can become a great artist like Da Vinci and Vermeer."

This month, he posted a new gallery, this time empowered to call it simply a "campaign for Lego." The official versions (largely similar but for the word "Imagine" embedded at the top left) were produced by agency Geometry Global in Hong Kong, with Sodano as art director.

Check out the four official executions below:

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