Why Hillary Clinton's Controversial Campaign Logo Could Prove to Be a Winner

Steven Heller in The Atlantic.

Since anything to do with Hillary raises red (and blue) flags, critics assumed that the logo must be packed with symbolism. So, left-wingers were displeased that the arrow is red and points to the right, while right-wingers were annoyed that, when reversed, the arrow points left. 

Not since the Soviets ideologically censored art for geographical orientation—things facing West were forbidden—has the mere direction of anything been so disparaged. But that doesn’t mean Hillary’s logo should be given a free pass. The folks at FedEx, Tag Heuer, Amazon, and at least a dozen other corporations are justifiably upset because they have arrows in their logos, too—and how many arrows can the market bear?