Monday, January 15, 2024

"Art Deco: Commercializing the Avant-Garde" Exhibition

From The Poster House

Paul Colin (1892-1985), Collection of William W. Crouse

Art Deco: Commercializing the Avant-Garde
Sep 28, 2023–Feb 25, 2024
Poster House
119 W. 23rd Street
New York, NY 10011

As Paul Colin was best known for his theater and cabaret posters, this design for a Parisian optician is unusual.

Some sources claim that he was friends with the owner of the business, thus explaining this exception to his typical subject matter.

Graphically, this composition represents a natural progression from the sketchy, ebullient geometries of his 1920s work to the more refined, three-dimensional Modernism, complete with airbrushing, associated with the 1930s.

In a humorous twist, Colin has made the lettering appear blurry so that passersby are forced into a second glance to confirm that their vision is not, in fact, failing —the perfect advertisement for glasses.

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