Thursday, September 2, 2021

"The Push Pin Legacy"

 From The Daily Heller.

Poster House explores the incredible impact Push Pin Studios had on the resurgence and evolution of American commercial illustration.

Founded by Seymour ChwastReynold Ruffins, and Edward Sorel—and soon joined by Milton Glaser—Push Pin served as a counterpoint to the slick ads being created on Madison Avenue and the rigid, grid-based designs popular in Europe. 

They were referential, drawing from troves of disparate and often forgotten tropes from past art movements and time periods, hurtling them into the new, playful visual language of the 1960s and beyond.

The studio also served as an incubator for a myriad of designers who would become legends in their field, from the aforementioned founders to the likes of Paul DavisBarry ZaidRichard MantelJames McMullanJohn Alcorn, and many, many more.

All photos by J.J. Sedelmaier

The Push Pin Legacy
September 2, 2021–February 6, 2022
The Poster House
119 W. 23rd St.
New York  NY

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