From The Poster House.
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| Paul Colin (1892-1985), Collection of William W. Crouse |
Sep 28, 2023–Feb 25, 2024
Poster House
119 W. 23rd StreetNew York, NY 10011
As Paul Colin was best known for his theater and cabaret posters, this design for a Parisian optician is unusual.
Some sources claim that he was friends with the owner of the business, thus explaining this exception to his typical subject matter.
Graphically, this composition represents a natural progression from the sketchy, ebullient geometries of his 1920s work to the more refined, three-dimensional Modernism, complete with airbrushing, associated with the 1930s.
In a humorous twist, Colin has made the lettering appear blurry so that passersby are forced into a second glance to confirm that their vision is not, in fact, failing —the perfect advertisement for glasses.
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