From The Daily Cartoonist.
There she was: a woman in a pose that suggested she was either about to sell me shoes or ask me to subscribe to her OnlyFans. Her legs spread in a way that made me wonder if Skechers had pivoted from athletic footwear to gynaecological equipment. The shoes—ostensibly the point of the advertisement—were an afterthought.
But this wasn’t just bad advertising. This was the death of commercial illustration happening in real time, one algorithmically-generated subway poster at a time. It isn’t new. I’ve written about it before— but this time it’s getting even more ubiquitous. More companies are doing it, and it’s getting gross.
Jason Chatfield discusses the passing of an art form: Death of Illustration by a Thousand Prompts.
whoever’s prompting these campaigns fundamentally misunderstands what illustration is supposed to accomplish.
You can spot it immediately: the weirdly symmetrical faces (human faces are beautifully asymmetrical), the hands that look like they were designed by someone who’d only heard rumours about human anatomy, the backgrounds that seem to exist in a parallel universe where physics works differently.
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| Ermenegildo Zegna ai generated ad |
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