Wednesday, April 29, 2015

Canada 150 logo

From Brand New and the CBC website.

Canada 150 is an initiative by the Government of Canada to celebrate the country’s 150th anniversary in 2017. The Canada 150 logo will be featured in all Government of Canada products and events related to the 150th anniversary.

The logo was designed by Ariana Mari Cuvin, 19, a student of the University of Waterloo in Ontario, winner of the Canada 150 Logo Design Contest. Ariana was chosen from a field of over 300 eligible entries.
Ariana Mari Cuvin describes her entry:

The maple leaf is the nation's most iconic symbol, and I used subtle design choices to represent Canada and its Confederation. 

The base of the leaf is made up of four diamonds (diamonds are celebratory gems), with nine more expanding outwards from them, meant to represent the four provinces that formed Confederation in 1867 eventually growing to the 13 provinces and territories. 

The repeated shape is meant to create a sense of unity and the 13 shapes forming the leaf represents our togetherness as a country. In the coloured iterations, the center four diamonds are similar in colour. 

From left to right, similar colours are used in a row to show the provinces and territories that joined Canada in the same year. The multi-coloured iteration gives a feeling of diversity while the red one shows pride and unity.

City of Ottawa’s 2017 logo

Stuart Ash’s iconic centennial logo

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